How Online Reviews Are Impacting Your SEO

Digital Marketing

Every business in the current market is trying to move towards the same goal – everyone is aiming at reaching success with their endeavor. Chances are that you, too, are constantly giving your best and trying really, really hard to achieve success with your business efforts. However, working hard and keeping your head in the game – while necessary – isn’t always enough.

Luckily, today, there are ways you can promote your business to a large audience and thus ensure that you stay relevant and recognizable. But even that being said, it’s important to note that the majority of modern-day consumers are more likely to trust strangers on the internet about a particular brand than trust that said brand. However weird that may sound, you should definitely use it to your advantage.

Online reviews play an integral part in any business’s success, so you should certainly encourage people to review your business online. Not only will you be able to attract more audience that way, but you’ll also be doing something that search engines find to be extremely appealing. With that in mind, let’s see how online reviews can impact and improve your SEO efforts.

Fresh content influx

In order to be successful with your SEO efforts you need to ensure that you post regular, original and quality content. Additionally, that content should preferably be organic as well. There’s really no better way to ensure a regular influx of organic and authentic content than to include online reviews about your business in your marketing strategies as well. That being said, it is worth mentioning that online reviews account for about 9.8% of the total search engine ranking factor. This makes it quite obvious how they can help boost your SEO and make your brand seem more appealing to a wider audience.

The authenticity

The tricky part with online reviews, however, is that it can become really tempting to try and obtain them through some alternative channels, to put it that way. The fact is that there are numerous companies and individuals buying and selling positive online reviews. And yes, it is as shady as it sounds. That being said, if you notice that a company has only positive reviews listed, you can presume that not all of them are genuine. Another thing many businesses owners fear when it comes to online reviews is duplicated content. However, Google does not penalize anyone for this type of duplicated content as you – as a business – have no control over what your customers are saying about you online. 

Reviews on third-party websites

Having reviews about your company or product on third-party websites can seriously help your business as people tend to perceive these as more genuine. Aside from the fact that these appear more truthful to customers, Google also likes to see reviews about businesses posted on third-party pages. For instance, portals that host casino reviews for various online casinos present customers with a great opportunity to learn more about casinos they are interested in checking out. But also, Google likes to see businesses who incorporate some off-site SEO techniques – such as this – in their SEO efforts. The fact is that many businesses invest in on-site SEO, but only the truly great ones take it a step further to invest in off-site SEO as well. 

Keywords and reviews

In SEO, keywords play a huge role. They are the words and phrases (long-tail keywords) that people type into the search bar on their search engine when looking for companies that offer the type of products or services they’re looking for. It’s worth noting that when people leave online reviews, they quite often use the same phrases as when conducting a Google search. This can help your business rank higher on Google as there will be more mentions about it online. Also, chances are that the majority of people leaving the reviews will use the same or very similar phrases you use as your keywords, which will only make everything appear more organic. And with all the benefits SEO can bring to your business, not doing everything you can to improve it just doesn’t make a lot of sense. 

So, if you’re looking to boost your business efforts and improve your SEO, consider including online reviews in your business’s marketing as well. Online reviews can bring numerous benefits to any business so the sooner you recognize and embrace them, the easier it will be for you to reach success.

Author bio:

Jessie Connor is a passionate writer and researcher from Brisbane, contributor at several business and lifestyle blogs, hooked on yoga and healthy living. She loves to spend her free time travelling, reading and of course – shopping!


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